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Businessline Events Showcase

Keynote Speaker Events

Ignite your Business - 2013

2013 marked Businesslines 20th anniversary, in celebration of this milestone, Ignite your Business 2013; a contemporary and exciting business conference was organised, which featured two of the UKs leading, proven and respected keynote business speakers, namely Andrew Davis (one of Britain’s foremost social media experts) and Adrian Webster (one of the most entertaining and effective motivational speakers in the UK), who shared their skills and knowledge within their field of expertise.

The event also featured a business networking session run by Nina Sardar founder of Free2Network, along with a business exhibition showcasing and offering exclusive discounts from over 50 businesses.

Delegates and trade stand holders in attendance of the event also had the opportunity to win a prize package worth in excess of £1,500.

Ignite your Business - 2012

Keynote Presentation on Digital Relationship Marketing, Business networking and Trade Stand event. Featuring Ross Sleight - Co-founder of Virgin Games and the Chief Strategy office of Somo, the third fastest growing digital media business in Europe.

Businessline, in association with Europe Direct Wrexham and Northern Marches Cymru’s Youth Engagement Project (Launch), invited local businesses to attend Ignite your Business, which was held at the Ramada Plaza. The event provided local businesspeople and those considering self-employment with the ideal opportunity to network, generate ideas and learn new skills, which they were able to apply to their business to increase sales conversions.

With 77% of UK households now having internet access, generating upwards of £450 million weekly retail sales (2011), having an online presence is now considered an imperative factor in influencing a businesses success, but how do you stand out from the crowd?

Ross Sleight, who held the position of Virgin Games Marketing and Operations director for five years, and was responsible for strategic, financial and marketing planning aimed at driving rapid growth in a highly competitive marketplace, shared his proven record of success with delegates. As well as working for and co-founding Virgin Games, Ross was able to draw upon his experience of establishing a number of new media businesses, all of which he sold on to larger media and marketing agencies. Outside business, Ross has experience advising the Cabinet Office on online government and has also worked with a range of companies and brands, including Associated Newspapers, Reuters, Ocado, Speedo, Sony and British Airways.

The Ignite your Business seminar began with a trade stand exhibition and relaxed networking session, providing delegates with the opportunity to expand their social and professional networks in a variety of ways that would benefit their business.

During a captivating presentation delegates were able to learn about:

After the event Anthony Appleton commented; “I thoroughly enjoyed the 'Ignite your Business' seminar - really great and learned plenty from it - possibly the best £15.00 I've spent for a long time.” Mary Bradley of Mary Bradley Co added that it was “Wonderful to be able to access a speaker of such calibre and relevance in Wrexham”.

Your Brand as your Value Proposition - 2011

Delivered by Chris Hughes formerly of Mars and Pillsbury UK, Prince Sportsgroup UK and Dunlop Slazenger

We were delighted to welcome Chris Hughes as our keynote speaker for the premier event of European SME Week - Wrexham. Chris; a renowned and leading marketing specialist with experience of working in both domestic and global markets, has held senior and board positions with companies such as Mars, Pillsbury UK and Dunlop Slazenger. Delivering a presentation entitled “Your Brand as your Value Proposition” Chris shared his wealth of knowledge enabling delegates in attendance to identify / focus on their customer proposition, and learn how to express it as a brand, creating a focussed and differentiated brand position.

The interactive and highly visual presentation focused on three key areas:

Gareth Hatton of Businessline reflected on the event by saying; “Chris Hughes’ presentation was fascinating and we were thrilled to provide local businesses with the opportunity to learn from his knowledgebase; discovering that the same marketing / branding principles and disciplines apply across large budgets brands to start ups; from blue chip corporations to SMEs. In particular the significance of forming an emotional connection with prospective customers ahead of a rational connection was an extremely enlightening and valuable concept, which should result in more effective marketing / branding”.

European SME Week - Wrexham - 2011

European SME Week promotes enterprise across Europe. This annual initiative takes place in 37 countries, consisting of national, regional and local events. In 2010, 1,500 events were held throughout Europe with the fundamental aim of enabling existing businesses to share their experience and to develop themselves further. To celebrate European SME Week 2011 in Wrexham, Businessline in association with Europe Direct Wrexham organised a week long programme of 32 events, which included a number of leading business speakers.

European SME Week - Wrexham 2011 proved to be the largest programme of events in the UK solely celebrating this initiative. Presentations through the week which were delivered by local business people ranged from making profitable referrals to creative problem solving. The programme also featured presentations from Rachel Clacher, who is one of Wrexham’s most renowned entrepreneurs and the co-founder of the UKs leading telephone answering service; Moneypenny. Moneypenny have in recent times won the Queen’s Award for Enterprise and Innovation, and have been nominated by the Sunday Times as one of the Best 100 Places to Work in the UK.

Toyota UK delivered a presentation detailing the world renowned Toyota management principles and how they could be applied from an SME perspective. Businessline also co-ordinated a number of events, which included a business networking morning in association with NWN Media, at which a free quarter page advert to the value of £250 was donated as a prize to a local business and a business support conference, bringing together representatives from the Welsh Government, Finance Wales, HMRC etc. Along with Nadine Möller from one of Wrexham’s twin towns, Maerkischer Kreis, who presented on collaboration opportunities available to local businesses.

Building your Business using Brains not Budget - 2004

Featuring Richard Richardson formerly of Harry Ramsden's and co-author of Marketing Judo

Their names may not be familiar to everyone, but Richard Richardson, and partner John Barnes’ track records speak for themselves having turned Harry Ramsden's from a single Fish and Chip shop in Yorkshire into a highly successful international brand on a very limited budget. Twelve years after taking over the business, having opened in 7 countries, floated on the stock market and increasing brand awareness from 17 - 73% they sold the business to Compass PLC, the world's largest catering company.

Richard Richardson and John Barnes then moved on becoming directors in the fast expanding La Tasca Spanish Tapas Bars and Restaurants for which they won the best concept of the year award in 2004 and were also finalists in the best design and the best company categories.

During their time in business they fell into a way of thinking which they now call “Marketing Judo”, based on the principles of Judo, where brains matter more than brawn, and where anyone can become a Black Belt if they move quickly, train hard enough and keep their balance when others don't!

During a presentation packed with amusing stories and events from his own experiences; Richard explained to delegates in attendance the “7 moves of Marketing Judo” that they are successfully applied to both their own and other companies. With practical examples Richard demonstrated how it's always possible to find a competitive advantage.

Mary Bradley of Businessline said after the event “In Judo a smaller opponent can use their skill to overcome a larger opponent; similarly by concentrating on business basics, forming effective partnerships and staying focused small businesses can gain the advantage”

Face the Future: is your business ready? - 2003

Delivered by Professor Richard Scase Professor of Management at the University of Kent at Canterbury and Europe's leading business forecaster of scenarios for the next century.

Richard Scase is widely regarded as one of Europe's leading management gurus and strategists and is an authoritative business forecaster of scenarios for the next century. A university professor, author, broadcaster and entrepreneur, Richard is well equipped with both a practical and theoretical knowledge of business.

In the 1980's Richard set up a media company, which, after going public, is now part of the Capital Group in the United Kingdom. In 1999, he established a B2B business, which provides on-line learning materials for corporate management development programmes. Richard offers specialist knowledge in areas such as competing for the future, transforming the corporation and managing strategic change. His corporate research and consultancy reflect the analytical rigour and objectivity of a world renowned academic.

In addition, Richard is a frequent contributor of articles to national newspapers, professional magazines, as well as to radio and television programmes. He is the author of many books including Living in the Corporate Zoo. In these books, he discusses the ways in which changes in the global economy and technologies will affect the development of successful corporate strategies over the coming decade. He discusses the battle between career and family and other issues such as achieving success in a wireless world, new corporations, cynical consumers, and the demographics of our world.

Richard was voted by Personnel Today as one of the Top Ten most influential people in Britain on personnel/human resource management. According to FMX, 'Scase has filled the void left by Charles Handy'.

An experienced speaker at the cutting edge of new theories, Richard Scase delivered a highly stimulating and entertaining presentation focussing on the new forces shaping the business world and how local businesses can not only survive, but actually thrive on the challenges ahead.

Mary Bradley of Businessline concluded event “The future belongs to the most adaptable organisations who understand how to run their business effectively, who consistently do the right thing well”.

Local Business Speakers

Don’t Leave Food Safety to Chance - 2016

This relaxed 3 hour session, aimed at businesses that prepare food at home, those that prepare food for the public at a work place kitchen or individuals who simply wanted to keep their family safe, provided a good basic knowledge of food safety in a fun and informative way without the worry of a test.

The topics covered included:

This session was delivered by:
Jane Washbrook of JH Food Safety - www.jhfoodsafety.co.uk/

Customer service: Dealing with difficult / Angry customers - 2016

Customer Service: Dealing with Difficult /Angry Customers focused on customer service in general; proven strategies for dealing with customer problems and complaints; how to win over a difficult / angry customer; how to further build the customer relationship; various important aspects of communicating with customers and listening skills.

This session was delivered by:
Rosalie Marsh – Author - www.discover-rosalie.com

Network your way to success - 2016

This workshop provided a whistle stop tour of how you can make the most of every networking opportunity, whether formal or informal. Heather Noble shared her experiences of how to become known as the go to person for your specialist product or service and gave an insight into how to spot opportunities as and when they arise. The energetic and informative workshop provided delegates with the confidence and skills to venture out into the business community with renewed focus and purpose.

This session was delivered by:
Heather Noble of Salt Solutions.

Why most websites don’t work - 2016

During this session delegated in attendance discovered the three mistakes most small business owners make when developing a website. The seminar looked at why the majority of small business websites do not work and gave advice on what small business owners need to do to ensure their web pages do not get lost amongst the millions of websites on the internet. The first steps a small business owner should take to ensure their website stands the best chance of success were also discussed. Attendees left the workshop with a clear understanding of how important the right approach will benefit their business.

This session was delivered by:
Lloyd Barrett of FLAME SEO - www.flame-seo.uk

Essential law for beginners in business - 2016

This presentation overviewed some aspects of the law that will have a major impact on small businesses and how small business can protect themselves.

Areas covered during the session included:

This session was delivered by:
James Mather - Solicitor (Retired) & Director of Legal Advice Website, www.expertanswers.co.uk

Tax tips and trading options for small businesses - 2016

During the session delegates were informed of the most compliant ways of trading and also, the best ways of extracting salaries from a business without overpaying on tax, which can often be the case.

This session was delivered by:
Jennifer Hobdell of Foremans LLP - www.foremansllp.com

How to drive more and better quality prospects to your business website - 2016

During this two hour workshop delegates learnt the latest ways to get their business noticed by their target audience online, driving people to their website and converting them into enquiries. Subjects covered included: Search engine optimisation for Google in 2016, Social media marketing, Content marketing - free and promoted, User experience and conversion.

This session was delivered by:
David Taylor of Webmedia - www.davidtaylorwebmedia.com

Making Facebook work for your business - 2016

Social media, including Facebook continues to be the fastest growing and most powerful way of marketing a business. However, harnessing that power can be quite a challenge. This mini workshop took delegates through how to make sure that their business makes the most of the tools Facebook provides for businesses as well as explaining the mysteries of EdgeRanking and how it can make or break a Facebook business page.

Delegates were also given a whistle-stop tour of Facebook Advertising and whether or not it offers value for money compared to other forms of advertising.

This session was delivered by:
Teresa Carnall of TBC Marketing - www.tbcmarketing.co.uk

A branding masterclass - 2016

The workshop helped delegates to understand that their company is a brand and that they are too. People in attendance explored what brands are, how they are in every aspect of our lives, how we can better understand them and how everyone can use them more effectively in our personal and business lives.

This session was delivered by:
Sid Madge of Mad Hen - www.madhen.uk.com

Developing an Online Marketing Strategy - 2011

Hosted by Emma Runciman of Think Say Do

Emma Runciman of Think Say Do; a consumer research and testing agency hosted a workshop during which she emphasised at length how to maximise the potential of; a website, social media, email marketing and blogging, through understanding the target audience. Delegates learnt how it’s possible to statistically measure the effectiveness and performance of various online marketing initiatives, the time, cost and legality implications to be aware of, the tools available to assist online marketing and the various pros and cons of the different mediums available.

By the end of the evening delegates were able to start planning an online marketing strategy for their business based on what will work for them, with an understanding of the day-to-day tasks involved.

Lisa Evans of Bread and Butter Deign said after the event “I just wanted to say thanks for another inspirational workshop last night.  Emma was a really good speaker and she was most informative, I feel that I got a lot from the workshop and am now looking forward to cracking on with our marketing campaign”.

Gareth Hatton of Businessline added "Emma demonstrated a wealth of understanding throughout the evening and helped delegates identify the various tools and techniques attendees could use to form the basis of their online marketing strategy".

Increasing Profitability in Difficult Times - 2011

Hosted by Tim Hill of TH Consulting Group

During the economic climate of 2011 it was arguably more imperative than ever to analyse and track the performance of a business on an on-going basis, making well informed and timely decisions and reacting quickly to external influences that may negatively impact upon cash flow.

Representatives from over 20 local businesses attended this seminar during which Tim shared his 25 years of experience providing financial, strategic and management skills to businesses, with the aim of helping the enterprises in attendance create more free time and to increase profits / cash flow by having the right information at their finger tips.

Through the evening Tim underlined the importance of; understanding critical success factors, what has to be done right to be successful, and monitoring progress; enabling continual improvement thereby increasing profitability with no more effort just by working smarter.

Roland Fuchs from Cytec said of Tims presentation “It helped me understand the drivers behind management decisions and in return how to ‘sell’ projects”

Rachael Meal of Businessline summarised the evening stating “enterprises in attendance were able to take a fresh look at their companies, identifying the common problems experienced by SME’s and the significance of continually measuring performance”.

Website Optimisation for Online Success - 2009

Hosted by Lloyd Barratt of Flame Media Limited

Representatives from over 50 local businesses attended an event aimed at helping them improve their websites. The event focused on the importance of Keyword research, how good optimisation can increase the number of visitors to your website and how to use your website to maximise publicity and business.

Lloyd also took part in a ‘Q&A’ session, giving people expert advice on the best way to raise their business profile, how to attract customers, and how to maximise their online presence.

Joanna Kinch, of Local clothing and work wear firm KINCH Print & Apparel found the event to be really useful. She said;
“I found the event very informative and helpful. Lloyd was a fantastic speaker and really provided an insight into how to maximise your websites potential. With the assistance of this seminar we will not only be encouraged and able to more easily reach our target audience, but make valuable contacts with other businesses in the area.” “Finally, I commend Businessline events, as they do what they say on the tin"

Businessline’s Gareth Hatton said: “It was really encouraging to see so many businesses represented at the seminar. Your website can play a key role in promoting your business and the services you provide, especially in the current economic climate.” “Lloyd Barrett was an excellent, informative speaker and brought all his experience to the table. We’ve had lost of positive feedback following the event and hopefully businesses have come away with some valuable knowledge.”

Non-Business Events

Wrexham Employment Fair

352 people attend Wrexham Employment Fair 2011, which was organised by Businessline. Councillor Bob Dutton OBE officially opened the fair, praising the relevance of the event in times of such economic hardship and at a time when employee cut-backs were rife.

With the jobs market looking bleak for many individuals out of employment or education and with vacancies at a premium, the aim of the event was ultimately to raise awareness of the support services, advice, training / education, self-employment and voluntary opportunities available in the local area.

A total of 35 organisations were present on the day, from which members of the public were able to collect literature and have informal chats with company representatives.

Employment opportunities available to individuals in attendance were available from a number of companies including Call Miss Jones Limited, Enterprise rent-a-car, AVON, Quality Acoustic Sound Services, Army Careers Wrexham, the Royal Navy and the Royal Marines.

Other companies in attendance included GO Wales, who have a range of services designed to help students and graduates in Wales to make the best start to their career through paid work placements, work tasters, together with both graduate and freelance academies. Refurbs Flintshire were also on hand, and raised awareness of their paid work experience opportunities available to under 25’s who aren’t in employment, education or training and to over 50’s who aren’t in employment.

Along with the aforementioned organisations, the Employment Fair also brought together a number of local employment agencies, Jobcentre Plus / European Employment Services (EURES), Careers Wales, training providers and business support services such as Businessline for individuals considering the possibility of starting their own business.

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